Route to Market (R2M)
Following on from his successful bid on the BBC's Dragon's Den programme inventor and businessman Peter Moule established an ongoing working relationship with Duncan Bannatyne and James Caan - together they formed Electro Expo as an investment vehicle for products and ideas considered both innovative and viable for their chosen market.
To date, Electro Expo has invested in several products and ideas, some of which are widely recognised from the BBC programme, including the ‘Rapstrap’ and ‘Blindsinabox’. Others have secured investment by pitching directly to Peter Moule. As well as providing investment, Peter is able to provide expert advice and assistance in getting products to market.
Electro Expo recognise the importance of IP in protecting their investments. Agile are proud to be their preferred Patent Attorneys and regularly perform audits to assess whether patents, designs and/or trade marks might be usefully employed, as well as handling the filing and enforcement work.
What do Electro Expo Ltd look for? Well, people who have a clear idea of what they want and the skills and strength to pursue their goals. If an idea is viable, Electro Expo are well placed to drive it forwards. The idea should be innovative and have the power to attract, convince and motivate investors, employees, suppliers, distributors and of course consumers.