Start-Up Strategies

 

WE ARE START-UP SPECIALISTS

 

A lot of us say it. Very few deliver a comprehensive IP strategy with costs that match the promise.

We believe that every project requiring new IP protection should be treated as a "start-up project" , irrespective of whether the business behind it is a true start-up or whether that business is already an established profitable company that knows precisely what it is doing.

We recognise that new projects rarely make any money at start, at the very time when many IP rights need to be onboarded. In the majority of cases the project will be a drain on resources that can continue for a number of years, before any profit is finally recognised.

Our primary objective is to understand your business and how you intend to make it a commericial success. That understanding helps us to craft a bespoke IP strategy with the focal point being the recognition that true success will come at some point the future rather than be immediate, and that we will only truly benefit from that success when our client does.

Believe it or not, we actually enjoy taking the rollercoaster with our clients and learning valuable lessons with them along  the way, the experience of which we can then pass on to other clients.